Using AI in business

Implementing and leveraging AI as part of business operations is a major challenge for Finnish organizations. According to a study by Aalto University, 80% of companies in Finland fail to implement AI successfully. This is not merely a technological challenge, but particularly a question of leadership. Engaging and educating employees about AI usage and communicating its concrete benefits in everyday work are essential.

 

Employing AI in business can involve many different approaches. One of the biggest advantages of AI and language models is the ability to enhance processes and save a company’s resources: for instance, AI can speed up routine tasks, improve decision-making, and reduce the number of errors. In addition, using AI can significantly boost work efficiency, for example allowing faster content creation in marketing by leveraging AI tools.

 

However, effectively deploying AI requires investments in an organization’s strategic objectives and company culture, cultivating employees’ attitudes and skills, and choosing an AI solution that suits the organization. Only through careful planning and leadership can AI deliver sustainable results in business.

 

Where does AI provide the most concrete benefits?

AI can help organizations in a variety of ways, such as supporting decision-making, idea generation, writing, and data analysis. Below are a few examples of tasks and roles where harnessing AI can bring clear advantages.

 

Strategy

• Structuring strategic decision-making options and providing analyzed perspectives
• Streamlining and speeding up internal and external communications for leadership
• Conceptualizing and planning development projects
• Refining ideas and plans in line with strategy
• Creating strategic documents as well as implementing goals and plans

 

Sales

• Crafting tailored sales messages for customers
• Creating requests for proposals based on previous offers
• Customizing cold-call and outreach scripts for different customer groups
• Personalizing sales materials for each customer interaction

 

Marketing

• Ongoing content creation and ideation
• Campaign planning aligned with marketing objectives
• Analyzing marketing data and using it in decision-making
• Selecting marketing channels in line with strategy and target audiences
• Planning and budgeting events

 

HR

• Creating job postings and candidate communications
• Designing employee satisfaction surveys and analyzing responses
• Planning organizational development activities grounded in company objectives
• Developing performance review frameworks tailored to the company
• Drawing up HR guidelines based on company policies

 

How can every organization adopt AI?

Simply incorporating AI into daily routines is not enough on its own. The organization must define a clear strategic goal. When adopting AI, it’s wise to ensure that employees understand the benefits.

 

Invest in training and internal communication for employees. To fully capitalize on AI, staff need information and learning resources. Equally important is transparent communication on why the company is investing in AI and what added value it brings to customers, employees, and the organization as a whole.

 

It is also vital to choose an AI solution that fits your organization’s needs. Suunta.ai is an organization’s own language model, which develops strategy together with you, learns from it, and serves as a creative problem-solving partner. Suunta.ai revolutionizes strategic work and AI usage in pioneering teams.

 

Why is using AI in business important?

AI is not just a technical solution; it changes how organizations make decisions, serve customers, and organize their resources. Companies that recognize both the strategic and human dimensions are likeliest to succeed—meaning they consider not only technology but also organizational culture, people, and collective learning, making AI part of the organization as a whole.

 

Organizations should embrace AI because it offers indisputable potential for faster and better decision-making, cost savings, and competitive advantage. If a business does not, it will fall behind in development, markets, and competition. The AI revolution is only beginning, and progress will accelerate in the coming years. If your organization prepares for this shift now, it can be at the forefront and stand out from its competitors.

 

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Would you like to learn more about how AI can be harnessed within your organization? Get in touch, and let’s see what solutions we can create for your company. You can also book a demo meeting or try Suunta.ai free for 14 days.