About us

Suunta.ai was born from a desire to change the way companies create and execute their strategies. We believe that every company deserves an effective and accessible way to manage and develop their strategies. Suunta.ai integrates strategies into the daily routines of the organization and empowers companies to execute strategy in everyday life.

Our mission

Y4 Works has helped over 10,000 companies achieve growth and success. These lessons led to the creation of the Suunta.ai platform, which combines strategy development, implementation, and AI adoption for organizations of all sizes.

Our goal is to transform the consulting field with AI and new ways of working. We are revolutionizing how organizations approach strategy work — from creating documents to executing plans — while taking AI utilization in business development to the next level. Suunta.ai is not just a tool but a catalyst for change, helping organizations reach a new level of efficiency.

Crew

Jussi Luhtasela

Head of Suunta.ai, Nordics

Jussi is a seasoned SaaS and technology leader with a career spanning from senior leadership roles at Google Europe to CEO positions in high-growth tech companies and board memberships. With over 20 years of experience in scaling digital businesses, building go-to-market strategies, and leading large-scale digital transformations, he brings deep expertise in turning innovation into growth. At Suunta.ai, Jussi leads commercializing and focuses on scaling this strategic AI solution that creates tangible competitive advantage for clients.

Kare Oja

CTO & Co-Founder

Kare is the CTO and Co-Founder of Suunta.ai. At Y4 Works, he has led the development and scaling of AI-driven SaaS solutions, with Suunta.ai as the result innovation. Having experience both in sales leadership and technology development, Kare specializes in both perspectives and based on this aims to build products that are not only technologically advanced but also commercially impactful. At Suunta.ai, he focuses on shaping the AI platform into a scalable solution that transforms strategic planning into measurable results.

Matti Petteri Pöntiö

CEO & Co-Founder

Matti Petteri is the CEO and Co-Founder of Suunta.ai. He has over a decade of experience building socially impactful growth companies and innovation ecosystems, having co-founded and led initiatives such as Y4 Works, Helsinki Think Company, and Terkko Health Hub. Through these roles, he has supported thousands of companies in renewing and scaling their business models and this experience has laid the foundation for Suunta.ai. At Suunta, Matti Petteri leads the business operations and ensures that AI solutions do not remain visions on paper, but deliver real impact in clients’ daily operations and scale into sustainable actions.

Henri Virta

CSO & Co-Founder

Henri is the CSO and Co-Founder of Suunta.ai. He has an expertise background of both financial leadership and strategic development. As a co-founder of Y4 Works, he has years of experience in building socially impactful business and managing company financials. At Suunta.ai, Henri focuses on turning AI solutions into practice from long-term strategy to concrete applications that generate measurable value for clients.

Emmi Lipponen

CHRO

Emmi is the CHRO at Suunta.ai. With a background in social psychology and extensive HR experience from both large organizations and growth companies, she has led recruitment and HR processes at Deloitte Finland and driven the development of Y4 Works’ company culture for several years. At Suunta.ai, Emmi leverages her expertise in people leadership and culture building to establish clear processes and a thriving team culture to foster an innovative AI product.

Iisa Virtanen

Marketing Manager

Iisa is the Marketing Manager at Suunta.ai. She has several years of experience in leading digital marketing, content marketing, and brand development. As the Marketing Manager of Y4 Works, she has been responsible for the company’s marketing activities for many years and has been involved in building Suunta.ai’s marketing from the very beginning. At Suunta.ai, Iisa is responsible for driving brand growth and supporting sales through strategic marketing, with a focus on strengthening the visibility and accelerating its international expansion.

Suunta.ai - clarity, certainty and vision for strategy implementation

Suunta means direction, a clear sense of purpose and deliberate choices that guide businesses towards growth and success. It reflects smart decision-making and the ability to see the bigger picture in changing circumstances.

Suunta.ai helps companies to chart their own course and make decisions that support long-term development. It is not only a way forward, but also a way to identify new opportunities and build a strong foundation for the future.

Suunta.ai in the media

“According to the consulting firm Y4 Works, the new AI solution has even doubled work efficiency.”

“The Finnish company Y4 Works Oy announces it has developed Suunta.ai, an expert AI designed to consult and serve organisations.”

“4,6 M€ turnover company from Finland developed its own AI – Claims it to be better for business use than Chat GPT.”

Frequently asked questions

How does Suunta.ai differ from other LLMs?

Suunta.ai differs from other language models in that it learns about your organisation’s strategies, goals and plans. Unlike common language models, Suunta.ai provides answers directly from company documents, so that solutions are aligned with strategy, goals and brand. In this way, the chat can be used with short questions, without the need for in-depth knowledge of prompts. In addition, Suunta.ai can create high-quality documents tailored to the company’s needs using 10 key questions.

Can I abandon other language models if I adopt Suunta.ai?

In the context of business development, you can switch to using Suunta.ai entirely. Suunta.ai learns about your company’s strategy, objectives and business environment from your answers or from the documents you upload. Each conversation will guide your company towards your strategic goals, and you don’t need to know how to prompt or write long prompts, because Suunta.ai knows your company’s background already.

Which technology is Suunta.ai based on?

We have developed the system ourselves, and the latest version of ChatGPT is running in the background. Suunta.ai is also a technology-neutral system, so we can change the AI provider if another solution takes over.

Which languages Suunta.ai supports?

You can choose between Finnish, English, Swedish, Norwegian, Danish, German or French as the language of the Suunta.ai system. The chat feature also supports a much wider range of languages, including Spanish, Italian, Portuguese, Dutch, Russian and many other commonly spoken languages.