Kaiko Clothing is a Helsinki-based premium women’s fashion brand with a strong social responsibility mission. As the company continues to grow through e-commerce and international expansion, CEO and founder Mirjam Sokka has been looking for tools that support clearer strategic thinking, better goal-setting, and stronger leadership focus. Suunta.ai stood out by offering a CEO-oriented approach to strategy work: one that helps structure thinking, challenge assumptions, and turn high-level ambitions into more concrete direction.
A growing e-commerce business with international ambitions and a search for strategic clearance
Kaiko is a premium women’s fashion brand that designs its products in-house and works with production partners, including jewelry production in Nepal. The company has an 11-person team in Helsinki, and its online store accounts for approximately 85% of total sales. Kaiko is also preparing to open a seasonal pop-up on Pohjois-Esplanadi in Helsinki. At the same time, international growth has become an increasingly important focus area.
A tool designed for CEOs and strategic leadership
Mirjam discovered Suunta.ai through digital advertising. What immediately caught her attention was that the product was not positioned as just another general AI tool, but as a solution specifically relevant for CEOs and business leaders.
For Mirjam, the appeal was clear: she wanted a way to better manage the bigger picture, define the right goals, and support strategic work in a structured way. Kaiko uses Suunta.ai for building and shaping strategy, and wants to expand usage and strategy implementation more broadly across the organization. The experience has been promising.
Suunta.ai challenges thinking instead of giving easy answers
Mirjam highlighted the value of how Suunta.ai supports strategic thinking through dialogue. Rather than simply generating answers, the platform asks follow-up questions, pushes for clarity, and highlights possible inconsistencies. This made the process more useful and more rigorous from a leadership perspective. “I especially liked that Suunta.ai doesn’t let me off too easily. It asks clarifying questions and identifies contradictions.”
That approach made the experience feel more like structured strategic sparring than traditional AI prompting. For a fast-moving growth company, this kind of support can help ensure that strategy work becomes sharper and more actionable.
Better goals, follow-up, and daily management
One of the most interesting opportunities for Kaiko is how Suunta.ai supports goal-setting, follow-up, and execution more systematically. She described a future with Suunta.ai being part of her regular leadership routine helping her quickly understand how the business is doing and where the company should focus next. “I can see this becoming a tool that helps me immediately understand how we’re doing and what we should focus on.”
For Mirjam, the platform already shows strong potential as a strategic leadership tool, especially because it helps structure thinking, challenge assumptions, and support better decision-making. “Overall, it feels like a very promising tool.” Mirjam states.
I especially liked that Suunta.ai doesn’t let me off too easily. It asks clarifying questions and identifies contradictions. I can see this becoming a tool that helps me immediately understand how we’re doing and what we should focus on.