Strategy for small and mid-sized organisations.

Build your strategy.Learn from every decision.

Agree a direction with your team. Put it to work, review the results and keep the reasoning for your next decision.

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Northline Example workspace Q4 2026
Strategy October–December 2026

Grow without compromising delivery.

Our priorities, the work behind them and what we are measuring.

Priorities3 priorities · 5 initiatives
01

Profitable growth

Grow recurring business with a healthy margin.

28%

Target 34% margin

Supporting work

Renewal programme

1 / 2 initiatives complete

Commercial lead

02

Reliable delivery

Keep our promise as order volumes grow.

14days

Target 10 days

Supporting work

Trial a setup checklist

0 / 1 initiatives complete

Operations lead

See delivery plan
03

A healthy team

Keep the workload manageable as we grow.

78%

Keep team load below 80%

Supporting work

Capacity planning

1 / 2 initiatives complete

People lead

Delivery needs attention. Open the plan to see what the team is doing.

Strategy Reliable delivery

Reliable delivery

Keep our promise as order volumes grow.

14 daysTarget 10 days
Owner Operations leadNeeds attention

The choice

Reduce setup time before adding more product variants.

Our assumption: shorter setup times will help us deliver sooner.

The work

Trial a setup checklist

Operations lead · In progress
Setup time now38 min
Trial target30 min
  1. Draft the checklistDone
  2. Run a two-week trialIn progress
  3. Review setup and delivery timesNext

Measure both setup and delivery times before deciding whether to extend the trial.

Next review20 November 2026Review the trial before expanding it.
Explore a strategy in Suunta.ai. Fictional company and data. Nothing is sent or saved.

The problem we’re working on

Work moves faster.
Which way is it going?

AI can help a team prepare a proposal, plan production or analyse a delay. Each team still needs to know what matters most when those plans conflict.

Northline / Fictional example

One goal: grow without compromising delivery.

Three teams. Three reasonable decisions. Open each one to see the trade-off.

SalesOffer more custom options.Reasoning

A prospective customer needs a different configuration. Sales wants to win the order.

The trade-offEach new configuration adds setup work.

OperationsReduce the number of variants.Reasoning

Changeovers take time. Operations wants fewer interruptions and more predictable deliveries.

The trade-offThe sales team has fewer options to offer.

LeadershipShorten delivery times.Reasoning

Customers are waiting. Leadership wants orders to leave sooner.

The trade-offThe team still needs to decide which work takes priority.

People need enough context
to make the next call.

Agree what comes first, what can wait and why. Give people room to act within that direction. Review what happened, and keep the reasoning for the next decision.

See how the team makes the choice

Inside Suunta.ai

Use what you learn in the next decision.

Follow a strategic choice through the work, the results and the next decision.

Strategy / decisionOperations

Prioritise reliable delivery.

The decision, the work it leads to and the results of the review.

Decide what takes priority.

Review the options with your team and agree what to do first.

Starting point

“Orders are growing, but deliveries are late.”

Focus
Reliable delivery
First step
Reduce setup time
Assumption
Less setup time may improve delivery.
Not yet
More product variants

AI suggests options. Your team decides.

Set a goal and assign the work.

Name an owner and choose how to measure progress.

Goal / Faster delivery

10 days · target

Owner · Operations lead

Supporting work

Trial a setup checklist
Setup time38 minTarget 30 min

The checklist trial supports the delivery goal.

Record what happened.

Keep the result and any unanswered questions with the decision.

Reviewed trial / setup checklist

38 32 min

Setup improved.

Delivery times still need review.

What we learned

Keep the result with the decision.

Setup improved during the trial. Review delivery times before attributing a wider result to the checklist.

Review earlier decisions when making a similar choice.

Bring the lesson into the next decision.

Review the earlier trial before deciding whether to extend it.

The next choice

Extend the checklist trial?

Bring the evidence from the earlier trial into this decision.

Remembered context

Prioritise reliable delivery.

Earlier decision

Setup improved from 38 to 32 min. Check delivery times before extending the trial.

Earlier decisions help when your team has recorded and reviewed them.

How it works
ChoiceWorkEvidenceNext decision
Interactive example with fictional data. These controls change the example only; nothing is sent or saved. Earlier decisions can appear once your team has recorded and reviewed them.

Agree goals, name owners and review work against your strategy.

A shared direction for people and AI.

We want AI agents to work from the same strategy and lessons as your team.

Our longer-term vision

Use the agreed strategy and lessons from earlier decisions to guide AI agents.

Guiding AI agents is part of our vision. It is not available in Suunta.ai today.

In use

The dialogue quickly gets to the really deep end. It brings perspectives you wouldn't think about on your own.

RedanPanu LallukkaCEO · Redan Oy
Read customer stories

Some of the organisations using Suunta.ai.

  • Our own use
Kare Oja, founder of Suunta.ai.

Our story

Why we’re building Suunta.ai.

We saw how easily strategy gets left in the meeting room. We’re building Suunta.ai to connect those decisions to work, results and the next choice.

“It has to be intuitive and easy to use.”
Kare Oja, founder

Clear enough to use. Engaging enough to want to.

The product should help people with the work in front of them, and guide them as they go.

Show the reasoning with the recommendation.

When AI suggests a decision, people should be able to see the information behind it, the lessons it draws on and how it relates to their company’s strategy and goals.

Read our story

Getting started

Start with a decision.
Bring your team.

One subscription for your organisation. The price follows your employee headcount.

Need help getting started?

A supported pilot is scoped and priced separately.

1–9 employees

€149 / month

Monthly billing · excluding VAT

Annual subscription: 12 months for the price of 10.

See pricing and what’s included

Count employees and working founders. External consultants and guests do not count.

Data & AI

Before you share
company data.

Read the essentials here. Follow each answer to the document behind it.

Explore data handling
Is our data used to train AI?

Customer Data is not used to train general-purpose AI models without the customer’s consent.

DPA: AI-related processing
Where is our data processed?

Data is processed primarily in the EU/EEA. Some processing, including AI processing, may take place outside it. The DPA describes the transfer safeguards.

DPA: international transfers
Can we review the terms and providers?

Our DPA and subprocessor list are public. Ask us for anything else your vendor review needs.

Subprocessor list

Questions

Questions before you start.

View all questions
Can we use the strategy we already have?

Yes. Upload your strategy document. Suunta.ai proposes a draft with references to the source; your team reviews and confirms it. You can also build a new strategy with the guided process.

Does Suunta.ai replace our project management tool?

Suunta.ai includes projects and tasks alongside your strategy, goals and decision history. It does not currently offer Kanban boards, Gantt charts or time tracking. You may still need a separate tool for detailed project planning.

What if we have no decision history yet?

Your history starts empty. Record decisions, then add their outcomes and what you learned. Suunta.ai can show an earlier reviewed decision when you write a similar one.

What should we start with?

Choose a decision your team needs to make. Agree on a goal, name an owner and assign the first piece of work. Review the result before deciding what to do next.

Decide. Learn. Go again.

Good decisions deserve
a second life.

You put in the work.
Make the learning count.

One decision. More to build on.

Northline / Example decisionPrioritise reliable delivery.Open the decision memoryClose the decision memory

Bring the lesson into the next decision.

Review the earlier trial before deciding whether to extend it.

The experiment
Trial a setup checklist
The observation
Setup time: 38 → 32 min
The limit
Setup improved. Delivery impact is not yet known.

Earlier decisions help when your team has recorded and reviewed them.

Return to the example

Fictional example. Nothing is sent or saved. This page remembers only that you explored the example, until you leave or reload.

Your next step

Start with one decision that matters.

Bring an existing strategy or build a new one with your team. Choose a priority, assign the work and review the result.

Start free trialHow it works