The dialogue quickly gets to the really deep end. It brings perspectives you wouldn't think about on your own.
79% of leaders don’t trust their own strategy.
McKinsey Strategy Method Survey, 2025
Be the exception. Suunta.ai connects strategy, OKRs, projects and KPIs into one living system your team actually uses, with AI that knows your context.
600+ Organizations on Suunta.ai
12,000+ Companies via Y4 Works
18 Interface languages
Trusted by organizations across Finland, Canada and Europe
Sound familiar?
Strategy in slides. Execution in chat.
Strategy lives in PowerPoint. Execution lives in twelve tools. By the time anyone sees the gap, the quarter is already gone.
- 01
The strategy ages in a slide deck
You wrote it. The team nodded. Six months on, half of them cannot recall the priorities, let alone how their own work connects to them.
“What was our north star again?”
- 02
Execution scatters across tools
OKRs in Notion. Projects in Linear. KPIs in Looker. Status in Slack. Stitching them into one story is a job nobody wants.
“Where do we even track that?”
- 03
You find out too late
The quarterly review surfaces the drift months after it started. By then the fix costs double, and trust has already taken the hit.
“We should have caught this in May.”
This is not a strategy problem. It is a visibility problem. And it compounds quietly until the quarter is gone.
One living system
Strategy, OKRs, projects and KPIs. Connected.
Five layers in one chain. When strategy moves, OKRs move. When projects ship, KPIs update. AI notices drift before you do.
- 01
Strategy
North star, pillars, bets. The reasoning that ties it all together.
- 02
OKRs
Objectives cascading from strategy. Key results that actually move.
- 03
Projects
The work that delivers the OKRs. Owners, timelines, status.
- 04
KPIs
Numbers that tell you whether the projects are working.
- 05
AI insights
Pattern recognition across the chain. Drift detected before it costs you.
The product
Five surfaces, one living system.
From weekly planning to quarterly review, Suunta keeps strategy and execution in the same conversation.
suunta.ai/home
Mon, Mar 18 · Q1 2026
Hello, Maya.
Welcome back. 3 objectives on track, 1 needs review.
Today 4
Done / week 11
Needs update 2
Team active 21/24
Strategy snapshot
58% of work is strategically aligned · based on 4 connections
Suunta noticed
Q3 product launch is ahead of pace. The retention push owner has been silent for 9 days.
Home
Your daily snapshot
What shipped, what's stuck, what AI noticed. Surfaced before your first meeting.
suunta.ai/strategy
Strategy Resources Survey
Mission
"Make our market the most ambitious place to work."
59% Explored
Ready Refined and stable
22 In progress Started, not yet done
12 Selected In plan, awaiting kickoff
31 Unexplored Potential future element
45 Operations
30% Technology
30% Innovation
50% Strategy
Strategy you can see, edit and cascade.
Every element of your strategy in one living map. Refine over weeks, cascade to OKRs in one click.
suunta.ai/execution
Q1 2026 · Week 9/13
Execution
Strategy as work. Pace your quarter.
Suunta noticed
3 goals at risk. Update status to refresh outlook. Suunta will summarise the picture.
Pace 9/13
Days left 28
Progress 14%
Watch 3
At risk 24%
Launch enterprise tier in 3 markets
One paying pilot per market 1/3
NPS ≥ 40 from pilot users 38
€120k ARR commitments €48k
DV PR AL
On track 58%
Build the international growth foundation
Validated market segments documented 2/3
Paying customers outside home market 7/12
MA NO
Execution
Strategy as work, not a slide deck.
Every goal lives next to the project shipping it. AI flags drift before it costs you the quarter.
suunta.ai/chat
Three goals behind.
Where do you start first?
What do you want to explore?
Chat
An AI that knows your context.
Answers grounded in your strategy, OKRs and customer signals, not generic LLM output.
suunta.ai/workspace
Workspace · Team space
Q1 board prep
What's on your mind?
Note
Link
List
Question
Board narrative drafts (4 items) Quarterly KPIs
Metric Q4 Plan Actual NRR 108% 118% 112% Churn 2.1% 1.8% 1.6% CAC €1.4k €1.2k €1.3k
Three principles we're betting on
The teams that win don't pick more goals. They pick fewer, then defend them weekly.
notion.so/team/principles
Workspace
Where scattered context becomes strategy.
Notes, links, tables, lists, questions. All in one workspace your team can search and AI can read.
ROI calculator
See your payback in seconds.
Conservative defaults. No marketing math. Just hours saved × people × loaded rate, minus what Suunta.ai costs.
Knowledge workers using Suunta weekly.
Time spent in strategy meetings, status updates and reporting. Suunta typically replaces about 20 % of this.
Salary + benefits + overhead per working hour.
Return on investment 10.7×
Payback in 34 days
Hours freed up / year 1,872
Value created / year €117,000
Suunta cost / year €10,920
Net gain / year €106,080
Built for the whole team
For leaders, and everyone they lead.
Leaders get strategic clarity. Everyone else gets answers in their own words. Same system, two jobs.
Leaders
Strategy you can actually steer.
- See drift weeks before review meetings
- Trace any KPI back to a strategic bet
- Make trade-offs with the full picture
- Stop relying on PowerPoint to remember what matters
Every employee
Always know what matters and why.
- See how your work connects to the bigger picture
- Get AI summaries instead of status meetings
- Spend less time hunting for context
- Ship work that genuinely moves the needle
Try asking Suunta.ai
- Why are we behind on Q2, and what changed?
- Which projects are most at risk of missing their KR?
- What did sales accomplish this month against our pipeline goal?
How it works
From sign-up to alignment in a week.
Three steps. No consultant required. Most teams have strategy live by day 2.
-
Capture your strategy
Upload your existing deck or write fresh. Suunta.ai turns it into a living canvas in minutes.
- Import from PowerPoint or Notion
- AI suggests structure
- Tweak until it feels yours
-
Cascade and connect
Map OKRs to strategy, attach projects, hook up your KPIs. The full chain becomes visible.
- Drag-and-drop linking
- Track KPIs against each OKR
- Invite the team to fill in details
-
Run weekly
Suunta.ai keeps the picture current. AI flags drift, surfaces insights, and makes the next decision obvious.
- Weekly auto-digest
- Drift alerts before they cost
- One source of truth
Why not just…
Notion, Excel, or ChatGPT alone?
All of them solve a slice. Suunta connects the full chain: strategy → OKR → project → KPI, with AI that knows your context.
| Feature | Suunta | Notion | Excel | Lattice | LLMs alone |
|---|---|---|---|---|---|
| Strategy → OKRs → projects → KPIs in one chain From north star to today's task, connected | Build it yourself | — | Strong on OKRs | — | |
| AI that knows your strategy Answers grounded in your goals and execution, not generic | Generic workspace AI | Copilot, generic | Generic AI add-ons | No strategy context | |
| Built for SMEs Weeks to value, not enterprise rollouts | Depends on setup | Depends on user skill | HR-led, upmarket | — | |
| EU-based by design GDPR + zero data retention across the full AI stack | Per plan | Per plan | US-hosted | Enterprise/API only | |
| Self-serve, or a demo if you want one No mandatory sales call to get started | Per-seat tiers | Bundle license | Often sales-led | Per-seat |
From the founder
We had paying customers. Positive feedback. Steady growth. Then I started over.
Every customer conversation pointed at the same thing. The hard part was never writing the strategy. It was living it.
Slide decks from offsites fade within weeks. The gap between what leadership decides and what teams actually do stays wide. That gap is what we built Suunta to close.
Customer stories
What teams say after a quarter.
Three quotes from teams who put Suunta.ai to work. Not paid endorsements. Actual user feedback after a full quarter of use.
Suunta.ai enabled faster drafting, facilitated alignment with our objectives, and brought consistency.
It significantly sped up the strategy work and brought valuable new ideas into the process through constructive feedback.
European by design
Your data stays yours.
EU-hosted, GDPR-compliant, zero data retention, zero-access by default. Built for European teams that can’t compromise on where their data lives.
AWS Stockholm AES-256 at rest Zero prompts stored DPA on request
- 01
EU hosting
AWS Stockholm, Frankfurt. Data never leaves the EU, including all AI inference.
- 02
Zero data retention
Prompts and model outputs are not retained or used for training. Ever.
- 03
Zero-access architecture
Per-tenant encryption keys. Suunta.ai engineers can’t read your strategy.
- 04
GDPR + DPA
GDPR-compliant by default. DPA and security questionnaire available on request.
Pricing
Start free. Pay when it delivers.
Per-user pricing. 300 free credits and 14 days to use them. No credit card required. Cancel any time before the trial ends.
Core
For small teams getting started.
€ 16 .90 / user / month
- 600 monthly credits per user
- Limited access to all features
- Basic AI features
- Up to 10 users
Growth
For growing teams scaling up.
€ 39 .90 / user / month
- 1,400 monthly credits per user
- Unlimited access to all features
- Advanced AI features
- Unlimited users
- Priority support
Consultant
Organisations that help clients with strategy work.
Request an offer
- Unlimited client environments
- AI-generated client documents
- Commission on client purchases
- Dedicated success contact
All prices excl. VAT No long-term commitment Cancel any time
Questions answered
Frequently asked.
Suunta.ai is a B2B SaaS platform that turns strategy from a static document into a living part of your daily work with the help of AI. We connect strategy, OKR goals, projects, tasks and KPIs into one system, so everyone on your team knows every morning what matters and why.
You build a strategy canvas once: mission, vision, goals and initiatives. Every OKR, project, task and KPI conversation draws from it automatically. The AI always has your full context, so you never have to explain your situation from scratch.
Credits track AI usage across messages, strategy sessions and document analysis. Start with 300 free credits on signup. Core includes 600 credits/user/month and Growth includes 1,400 credits/user/month. If you hit the limit, you can top up with additional credits at end of period, or upgrade to a higher plan at any time.
Yes. Nordic data centers (AWS Stockholm), GDPR compliant, AES-256 encryption at rest, TLS 1.2+ in transit. Zero-access architecture: not even our team can read your data without your permission. We do not store your AI prompts or responses, and our AI providers (Anthropic, OpenAI, Google, Mistral) are contractually prohibited from training on your content.
Yes. Import your strategy documents (PowerPoint, Word, PDF, Notion or Google Docs) and your OKRs or KPIs from a spreadsheet or CSV. The AI helps turn them into a living strategy in Suunta.ai. Our team helps with larger migrations.
Yes. You get 300 free credits on signup, no credit card required. That is enough to build your strategy canvas, create your first OKRs and see the AI in action with your real context.
You can top up with additional credits at the end of the period, or upgrade to a higher plan at any time. Your data and settings carry over seamlessly, and we prorate the difference for the remaining billing period.
Yes. SAML SSO (Okta, Azure AD, Google Workspace) is available on Growth and Consultant plans. Role-based access controls let you set per-team and per-workspace permissions, so an engineer sees their roadmap without seeing the board-level strategy review.
For Enterprise we also support SCIM provisioning and audit log export.
All customer data lives in AWS Europe (Stockholm), encrypted at rest with AES-256 and in transit with TLS 1.2+. Backups are encrypted and stored in the same region. Nothing leaves the EU unless you explicitly enable cross-region AI inference.
We can sign a DPA with annex detailing sub-processors on request. Email privacy@suunta.ai.
Most teams are live in the product within one hour. A typical path:
1. Invite the core team (5 minutes) 2. Import or paste your strategy document, and the AI structures it into pillars, OKRs and risks (15–30 minutes) 3. Add your KPIs by importing a spreadsheet or entering them manually (20 minutes) 4. Your first weekly review one week later
For larger organizations (50+), we offer a guided onboarding session, included on Growth and Consultant plans.
Native integrations are on our roadmap. Today you bring data in by import: paste or upload your documents (PowerPoint, Word, PDF, Notion, Google Docs) and your KPIs by spreadsheet or CSV.
SAML SSO (Okta, Azure AD, Google Workspace) is available on Growth and Consultant plans.
Want to dig deeper? Read the journal
Trusted by 600+ Nordic teams
Your strategy deserves to be seen.
14-day free trial, 300 credits. Running in an hour. Your whole team aligned in a week.