AI-native strategy software for growing organisations.

Build your strategy. Learn from every decision.

Turn your strategy into clear priorities, owned work and decisions you can learn from. Bring the strategy you have, or build one together.

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Strategy Customer experienceExample workspace
Our shared priority

Make getting started easier for customers.

A clear choice. Connected work. A record to learn from.

Strategic choice

Give every new customer one person responsible for their start.

Connected project

Test a named contact for each new customer.

ALCustomer success lead

  1. Name the contact before the first meeting.Complete
  2. Record handovers and customer feedback.In progress
Next review

Review the time to get started and customer feedback after the first month.

Outcome to review
Illustrative product view · fictional dataTake the product tour

Stop re-deciding. Start compounding.

The work moves on. The context gets lost.

People stay busy. Keeping a shared direction takes more effort than it should.

  1. Everything feels urgent.

    The team is busy, but each person has a different view of what comes first.

  2. Updates take detective work.

    A simple progress question means checking messages, spreadsheets and meeting notes.

  3. The same discussion starts again.

    The conclusion is familiar. The reasons, results and lessons are harder to find.

Decide · From strategy to the next decision

Make the choice. Keep the reasoning.

A decision is more useful when the next person can understand why it was made.

Connect · From strategy to the next decision

Give the decision a next step.

Make the work, its owner and the reason for doing it visible together.

Learn · From strategy to the next decision

Review what happened. Keep what it taught you.

Bring the result back to the original assumption. Record the uncertainty, too.

Remember · From strategy to the next decision

Start the next choice with what you learned.

An earlier decision brings its reasoning, result and limits into the next conversation.

Decision record · Example organisation
Strategy / DecisionsIllustrative example

The priority it serves

Make getting started easier for customers.

The decision

Give every new customer one person responsible for their start.

A clear point of contact could reduce handovers and help customers get started sooner.

What are we assuming?

Unclear ownership is slowing down the start, rather than a lack of information.

The choice and its reasoning stay together.AI proposes. People decide.
Execution / Linked workIllustrative example

From this decision

Give every new customer one person responsible for their start.

The work

Test a named contact for each new customer.

  1. Name the contact before the first meeting.

  2. Record handovers and customer feedback.

The work stays connected to the choice that started it.
Decisions / ReviewIllustrative example

The assumption we tested

Unclear ownership is slowing down the start, rather than a lack of information.

What we observed

Customers knew whom to contact. Setup still stalled when information was missing.

What we learned

A named contact helps, but the start also needs a shared information checklist.

What is still uncertain?

One small trial. We do not yet know whether the same approach works for larger customers.

A useful lesson includes what the evidence cannot tell you.
Decisions / Previous learningIllustrative example

The next question

How should we welcome larger customers?

A relevant earlier lesson

A named contact helps, but the start also needs a shared information checklist.

View the earlier decision
Decision
Give every new customer one person responsible for their start.
Reasoning
A clear point of contact could reduce handovers and help customers get started sooner.
Observation
Customers knew whom to contact. Setup still stalled when information was missing.
Limit
One small trial. We do not yet know whether the same approach works for larger customers.

The next step to consider

Keep the named contact. Test a shared checklist with the next group.

Recall needs recorded, reviewed decisions. Your team decides what applies.
A shared direction for people and AI.

We want AI agents to work from the same strategy and lessons as your team.

Available today
Agree goals, name owners and review work against your strategy.
Longer-term vision
Use the agreed strategy and lessons from earlier decisions to guide AI agents.

Guiding AI agents is not available in Suunta.ai today. People decide what enters the organisation’s strategy.

In use

The dialogue quickly gets to the really deep end. It brings perspectives you wouldn't think about on your own.

RedanPanu LallukkaCEO · Redan Oy
Read customer stories

Some of the organisations using Suunta.ai.

  • Our own use

Know the direction. Own the next step.

One place to shape your strategy, put it to work and ask questions with your organisation’s context in view.

Strategy

What matters most?

Build or develop the strategy in focused sessions. Review proposals and record the agreed direction, goals and assumptions.

Strategy / Customer experience

Priority

Make getting started easier for customers.
Choice
Give every new customer one person responsible for their start.
Reason
A clear point of contact could reduce handovers and help customers get started sooner.

Execution

What happens next?

Connect work to goals. Set owners, record progress and review updates.

Projects / Linked work

Linked to customer experience

Test a named contact for each new customer.
Name the contact before the first meeting.Complete
Record handovers and customer feedback.In progress

Owner · Customer success lead

Chat

What do we know?

Ask questions about the strategy and work recorded in your organisation. Review proposed changes before confirming them.

Chat / Organisation context

What should we review before expanding?

Illustrative AI proposal

Keep the named contact. Test a shared checklist with the next group.

Context: earlier decision

Illustrative product details · fictional data

Supporting an organisation as a partner?Explore the product

Strategy execution

Your strategy. Your way to execute.

Put strategy into practice with OKRs, 90-day priorities or an annual action plan. Connect initiatives and projects to the direction they serve, and review progress in a rhythm that fits your organisation.

OKRs

Objectives and Key Results connect an ambitious goal to measurable outcomes. Review key results through a quarterly cycle, with regular readings.

90-day priorities

Focus on a few commitments at a time. Give each priority an owner and review it weekly through a 90-day cycle.

Annual action plans

Agree the actions, owners and deadlines for the year. Review what has been done without requiring a metric for every action.

Budget-year objectives

For public-sector organisations, track binding objectives and supporting actions against the agreed budget-year review rhythm.

Project management, connected to strategy.

Turn strategic initiatives into projects with tasks, owners, deadlines and milestones. Keep project materials and updates together, alongside the strategic priorities and goals the work supports.

Keep links to work in other project management tools with the project’s supporting materials. A saved link is a reference; it does not automatically sync tasks or progress.

Start with the strategy that is yours.

Keep your own language and priorities. Start with what you have, and let your team confirm what comes next.

Bring the strategy you have Keep the priorities and language your organisation already uses. Review what should carry forward before your team confirms it. First resultYour strategy, ready to use in the work that follows. Build one together Work through your situation, choices and goals in guided sessions. Agree what takes priority with the people responsible. First resultA direction your organisation has shaped and confirmed.

Data & AI

Before you share company data.

Read the essentials here. Follow each answer to the document behind it.

Explore data handling

Is our data used to train AI?

Customer Data is not used to train general-purpose AI models without the customer’s consent.

DPA: AI-related processing

Where is our data processed?

Data is processed primarily in the EU/EEA. Some processing, including AI processing, may take place outside it. The DPA describes the transfer safeguards.

DPA: international transfers

Can we review the terms and providers?

Our DPA and subprocessor list are public. Ask us for anything else your vendor review needs.

Subprocessor list

Getting started

Start with a decision.
Bring your team.

One subscription for your organisation. The price follows your employee headcount.

Need help getting started?

A supported pilot is scoped and priced separately.

1–9 employees

€149 / month

Monthly billing · excluding VAT

Annual subscription: 12 months for the price of 10.

See pricing and what’s included

Count employees and working founders. External consultants and guests do not count.

Questions

Questions before you start.

View all questions
Can we use the strategy we already have?

Yes. Upload your strategy document. Suunta.ai proposes a draft with references to the source; your team reviews and confirms it. You can also build a new strategy with the guided process.

Does Suunta.ai replace our project management tool?

Suunta.ai includes project management tools for tasks, owners, deadlines, milestones and supporting materials, connected to your strategy and goals. You can also keep references to work in other tools. Linked references do not automatically synchronise tasks or progress.

What if we have no decision history yet?

Your history starts empty. Record decisions, then add their outcomes and what you learned. Suunta.ai can show an earlier reviewed decision when you write a similar one.

What should we start with?

Choose a decision your team needs to make. Agree on a goal, name an owner and assign the first piece of work. Review the result before deciding what to do next.

Your next step

Start with your strategy.

Bring an existing strategy or shape one together. Then give the people doing the work a shared direction to act on.

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