Why we’re building Suunta.ai.
We saw how easily strategy gets left in the meeting room. We’re building Suunta.ai to connect those decisions to work, results and the next choice.
Where the idea came fromWhat we learned at Y4 Works.
Y4 Works has helped more than 12,000 Finnish small and medium-sized businesses. Suunta.ai draws on the lessons from that client work and from growing Y4 Works itself.
We saw the same challenge from both sides: helping clients put strategy into practice, and turning our own plans into daily priorities as Y4 Works grew. Suunta.ai is our way of addressing that gap: keeping decisions, the work that follows and the lessons learned together.
12,000+Finnish SMEs helped by Y4 Works
A decision should leave something to build on.
Keep the decision, the work and what happened together. Use that record when the next choice comes. AI supports the thinking; people make the decisions.
Keep the reasoning
- 01 Decision
Improve delivery.
Keep the reason for choosing it.
- 02 Work
Try one change.
An owner. A review date.
- 03 Review
Record what happened.
The evidence and what is still unclear.
- 04 Next choice
Use what we learned.
Bring the earlier reasoning back.
Kare Oja. Co-founder and builder.
Kare started his first business as a teenager, making yearbooks. At Y4 Works, he went from the first sales calls to sales leadership, then to building Suunta.ai.
Designed and built in-house.
Kare designed and built the first version by hand. He now uses AI to move faster while continuing to write the core code.
A little more about Kare
Kare studied politics and organisations at the University of Helsinki and played national junior-level ice hockey until 19. He joined Y4 Works after his first university year as its first employee. Over seven years, his work took him from cold-calling to sales leadership on the leadership team at 22, then to software. The habits he took from hockey stayed: put in the work and help the people next to you do well.